You can have 2 VSLs that are the exact same.

Same script, same visuals, same speaker, offer etc.

But VSL A can be 10X better than VSL B…

And it’s because of Tonality.

The tonality does multiple things:

• It subtly communicates emotions to the listener
• It engages or disengages the listener
• It makes suggestions & builds rapport

How to have killer tonality:

Main thing is just to feel as fucking good as possible.

Sleep well, listen to music and get hyped.

To nail the certainty, go through your product/service/case studies and anything that reminds you of how fucking crazy good your product is & how much someone needs it.

If you feel amazing & have crazy certainty on your product, the VSL will crush.