Why did they agree on the call
What are they trying to do
What is their goal
Why are they not there yet
What have they tried to do to fix it
How did it work
How long did they do it
What else have they tried
What do they sell
Who they sell it to
How do they generate leads rn
Why that method
What problem do they solve for their clients
What is their CR
What is their LTV
What is their AVG deal size
Case studies
Guarantees