<aside> 💡 Here are some common ways your prospects want you OUT of their inbox without having the balls to say so – and how to turn them into your advantage.
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Never tell the price over email – it’s a trap. Something that has been working for us has been:
Our services are highly custom, so it would be better to discuss a pricing structure tailored to your needs.
However, to give you a better idea, our base packages start at around $xxk - depending on the scope of the project.
We generally like to start by doing a free {audit/demo/etc}, so we can look over your current setup and advise you on a fitting solution.
If that sounds interesting, please feel free to book in a time that works for you here.
Happy to discuss pricing with you over a call so we don't waste both our time over email.
Our services are highly tailored and it would be better to discuss a custom pricing structure over the phone.
That being said, all our clients have seen a positive ROI from working with us.
This might not be a fit, and I know this isn't the answer you're looking for, but let me know if this helps and you're open to chatting.
Now there really isn’t a template for this because every offer is different, but we usually use this formula:
I’ll keep it short: we get you {benefit} through {mechanism}
{go a bit more detailed into mechanism and why it’s different from other methods}
{guarantee}
{CTA}
When a prospect answers with “I’m not the right person” or a variation of that, it never hurts to ask for a referral:
Thanks for letting me know! Would you be totally opposed to directing me to the person who deals with {position of ICP} at {{companyName}}?
If they do give a person of contact, you can use this as leverage to opening a conversation. Almost always you’ll get a reply back from the new person:
Hey {{firstname}},
I was discussing {{offer}} with {{previousName}} and they told me to get in touch with you.
And then you can do a variation of your opening email that includes the offer, ICP, guarantee, and a soft CTA.
PS! Using any information that the ‘wrong’ contact gave is a huge form of leverage:
{{previousName}} mentioned that you’re struggling with {{problem}}.
{{previousName}} mentioned that you’re looking for an email marketer.