<aside> 💡 You should never throw your emails in Instantly, turn on the warmup and start sending. You’ll have to wait and let them warm up. Never turn off warmup.
Make sure you warmup your user emails on your domains.
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In the warmup settings, turn on these:
And leave them warming for 2 weeks.
You’ll read a lot of conflicting information online about the ‘proper’ sending volume or warmup cadence.
Most of it is bullshit with no real data to back any claims up.
In Agency Velocity – we recommend this cadence:
<aside> 💡 2 week warmup → Week 1: 25/day → Week 2: 30/day → … → Week 6: 50/day
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Now we have ramped it up faster with no issues, but we’ve also ramped it up fast and seen deliverability get hurt.
You could send more volume faster – but it can be risky.
If you’re just starting out and don’t want to burn through domains – use this structure.